Tuesday, September 9, 2008


This write up of the GoldAvenue explains who the GoldAvenue are and what they deal in and is well worth reading before you decide to buy any gold or silver coins from GoldAvenue.

As always, it is prudent to always do one’s own due diligence before buying gold from any gold dealer or mint.

Who are GoldAvenue
Gold Avenue is the offspring of Produits Artistiques Métaux Précieux, or PAMP, Switzerland's well known precious metals refinery.

In April 11, 2000, AngloGold, J.P. Morgan and PAMP (Produits Artistiques de Métaux Précieux), three of the world’s prominent companies in gold mining, refining, trading, manufacturing and vaulting, announced the creation of GoldAvenue, as an independent company to offer a range of products and services for businesses, investors and consumers in the gold market primarily through the use of the Internet.

The three partners committed $20 million in seed capital to fund Gold Avenue’s first year of operation and the company rolled out its first products on the www.goldavenue.com website in late 2000.

At the time, Mehdi Barkhordar, the Chief Executive Officer (and CEO of Pamp) stated, "By providing the only place people can purchase, invest, save and trade gold, we will increase market liquidity and create a new appeal for gold by lowering the barrier for access to gold."

GOLDAVENUE is based in 1204 GENEVA – SWITZERLAND and is Commercially Registered with the no. CH-660-1794001-8.

More on the Parent Companies

AngloGold Limited is one of the world's larger gold producers, with 7.5 million ounces of gold produced annually from operations in such countries as Argentina, Australia, Brazil, Mali, Namibia, South Africa and the United States of America. Its worldwide exploration program covers 13 countries on four continents. The company web address is www.anglogold.com.

PAMP (Produits Artistiques de Métaux Précieux) is one of the world’s leading private gold refining and manufacturing company. This Swiss company, affiliated with MKS Finance, was founded in Chiasso in 1977 and produces in excess of 12 million ounces of gold annually, valued at around $4 billion US dollars. It is well known primarily as a major producer of gold monetary bars, which are recognized as “Good Delivery” by all the world’s leading gold exchanges. PAMP also produces a broad choice of specialized products in solid gold. These include coins, medals, jewelry and an exclusive collection of solid gold watches, produced in PAMP’s own manufacturing facilities. The company web address is www.pamp.com.

J.P. Morgan & Co. Incorporated is one of the more prominent global financial service firms servicing the financial needs of various businesses, enterprises, governments, and individuals. The firm advises on corporate strategy and structure, raises capital, makes markets in financial instruments, and manages investment assets. The company’s web address is www.jpmorgan.com.

GoldAvenue Products
GoldAvenue retails the products of Pamp primarily. They do not handle wholesale orders for Pamp bullion. This is handled by Pamp themselves.

The full range of GoldAvenue services include:

Gold bullion and silver bullion from 1 gram up in the form of pamp suisse bars. Apart from dealers this is the place to buy gold pamp swiss bars.

In bullion pamp suisse offer gold, silver, platinum, palladium, in weights from 1 g to 100 gram and up to one ounce. Also in rectangular, oval, round and heart

A range of pamp suisse talismans in gold and platinum.

A selection of pamp swizz watches also are available.

Buying from GoldAvenue
GoldAdvance accept the standard credit cards on line and offer the usual services dealers and mints offer. The price are indicated in the currency of site consultation, principally in Euro including all taxes for the European Union, in Swiss Francs including all taxes for Switzerland, in US Dollars.

One has to open an account with GoldAdvance of course and supply details about oneself and then pick the gold or silver bullion you want and add to the shopping cart. This is especially convenient for European and British clients.

Prices vary according to the spot price of gold, silver, platinum and palladium. There is a high premium to be paid also that adds to the cost and makes these more suitable for collections than investment.

Guarantees, Refunds & Returns from GoldAvenue
Ordered jewelry may be returned to GoldAvenue within a period of 7 (seven) business days starting with the time of receipt, provided they have not been worn. A return slip is included in each parcel which should be used for the return. Prior to returning any article GoldAdvance advise that they should be contacted for by email whereupon the correct procedure for returns will be explained.

Where a credit card was use for payment, the credit card used for the purchase will be recredited for the amount of the order, less any shipping expenses. When returning any product, the customer should use the same shipping company as the one that delivered the items to him or her in order to comply with the same shipping, customs and insurance conditions.

It should be noted that any bullion orders cannot be canceled once the order has been received by GoldAdvance due to the volatility of the bullion spot price. Also bullion items may not be returned to GoldAvenue for any refund or exchange regardless of the sale date.

Also GoldAdvance do not accept any order over 5000 US dollars. Any customer wanting to order over that amount should likely contact PAMP Suisse for a wholesale order.

Last Word on GoldAvenue
The premium on the gold bullion is quite high and really puts the Pamp Suisse gold and silver bullion into a novelty range with pamp suisse gold bullion, watches and accessories more suitable for collectors than for investment purposes. Investment in gold and silver is best done using gold or silver rounds and larger bullion bars. In addition one can invest in gold and silver by owning it and not having the hassle of storage and transport issues, by going to goldmoney.com and opening an account there.

If you have bought any gold or silver coins or other bullion from www.goldavenue.com, please feel free to leave your feedback on the quality of service by www.goldavenue.com online as well as any complaints and special attention or service given by www.goldavenue.com online.